Privacy policy

Last updated: 8 April 2026

Steel & Speed ("we", "us", or "our") operates this website and online store (the “Services”).
Steel & Speed is a trading name of Optane Limited.

We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you use our Services.

By using our Services, you agree to the collection and use of your information in accordance with this policy.

1. Personal Information We Collect

We may collect and process the following types of personal data:

Contact Information

  • Name
  • Billing and shipping address
  • Email address
  • Phone number

Payment Information

  • Payment details (processed securely via third-party providers)
  • Transaction confirmations

Account Information

  • Username and password
  • Preferences and settings

Order & Transaction Data

  • Purchase history
  • Items viewed, added to cart, or wishlisted
  • Returns, exchanges, and cancellations

Communications

  • Messages sent to us (e.g. customer support enquiries)

Technical & Usage Data

  • IP address
  • Device and browser type
  • Website interaction data

2. How We Collect Your Data

We collect personal data:

  • Directly from you (e.g. when you place an order or contact us)
  • Automatically (via cookies and similar technologies)
  • From service providers (e.g. payment processors, Shopify)
  • From third parties (e.g. marketing or analytics partners)

3. How We Use Your Personal Data

We use your information to:

Provide Our Services

  • Process and fulfil orders
  • Manage your account
  • Handle returns and customer support

Improve Your Experience

  • Personalise your shopping experience
  • Recommend products

Marketing

  • Send promotional emails (you can opt out at any time)
  • Show relevant advertisements

Security & Fraud Prevention

  • Protect against fraudulent or illegal activity
  • Maintain platform security

Legal Compliance

  • Meet legal obligations
  • Respond to lawful requests

4. Sharing Your Personal Data

We may share your information with:

  • Shopify and service providers (hosting, payments, fulfilment, analytics)
  • Marketing and advertising partners
  • Professional advisers or legal authorities where required
  • Business partners in the event of a sale, merger, or restructuring

All third parties are required to respect your data and use it lawfully.

5. Shopify

Our store is hosted by Shopify. Shopify processes personal data to help operate and improve the platform.

Your data may be transferred to and processed in countries outside the UK or EEA.

You can learn more here:
https://privacy.shopify.com/en

6. Cookies & Tracking

We use cookies and similar technologies to:

  • Enable website functionality
  • Analyse traffic and usage
  • Support marketing and advertising

You can control cookies through your browser settings.

7. Data Retention

We retain your personal data only as long as necessary to:

  • Provide our Services
  • Comply with legal obligations
  • Resolve disputes

8. Your Rights (UK & EEA)

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent (where applicable)
  • Request data portability

To exercise your rights, contact us using the details below.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

9. International Transfers

Your data may be transferred outside the UK or EEA.
Where this happens, we use appropriate safeguards such as Standard Contractual Clauses.

10. Children’s Data

Our Services are not intended for children, and we do not knowingly collect data from anyone under 16.

11. Security

We take appropriate security measures to protect your data.
However, no system is completely secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be posted on this page.

13. Contact Us

If you have any questions or wish to exercise your rights, contact us at:

Email: support@steelandspeed.com
Address: 19 Moorfield Road, Guildford, Surrey, GU1 1RU, United Kingdom

For data protection purposes, the data controller is:
Optane Limited (trading as Steel & Speed)